Del Monte vs Yee-haw Pickle Co. · Bay Area shelf head-to-head
Del Monte and Yee-haw Pickle Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineup
Del Monte
Yee-haw Pickle Co.
66
brand power
16
114
products
4
10
categories
1
14
grocers
3
$4.40
avg price
$10.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Yee-haw Pickle Co.
Distribution · 30% of score58·13
Y
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Monte
only Yee-haw Pickle Co.
no top category Del Monte doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Yee-haw Pickle Co.
