Del Real vs Blue Diamond · Bay Area shelf head-to-head
Del Real and Blue Diamond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Real carries more Brand PowerDel Real is in more Bay Area grocersBlue Diamond fields the deeper lineupBlue Diamond sits further up the premium end
Del Real
Blue Diamond
58
brand power
50
17
products
43
8
categories
3
17
grocers
14
83.1¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Real▭ Blue Diamond
Distribution · 30% of score71·58
D
carried in 17 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Diamond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Real · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Real · Blue Diamond
