Del Real vs Milton's · Bay Area shelf head-to-head
Del Real and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Real carries more Brand PowerMilton's fields the deeper lineupMilton's sits further up the premium end
Del Real
Milton's
58
brand power
48
17
products
26
8
categories
3
17
grocers
17
83.1¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Real▭ Milton's
Distribution · 30% of score71·71
D
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Real · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Real · Milton's
