Della Fattoria vs Firebrand Breads · Bay Area shelf head-to-head
Della Fattoria and Firebrand Breads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerFirebrand Breads is in more Bay Area grocersFirebrand Breads fields the deeper lineupDella Fattoria sits further up the premium end
Della Fattoria
Firebrand Breads
11
brand power
59
3
products
17
1
categories
5
2
subcategories
9
2
grocers
5
70.9¢
price per oz
49.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Della Fattoria▭ Firebrand Breads
Distribution · 30% of score8·21
D
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Della Fattoria
no top category Firebrand Breads doesn’t also play in.
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Della Fattoria · 1
only Firebrand Breads · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Della Fattoria · Firebrand Breads
