Delouis Fils vs Louit Frères · Bay Area shelf head-to-head
Delouis Fils and Louit Frères, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delouis Fils carries more Brand PowerDelouis Fils is in more Bay Area grocersDelouis Fils fields the deeper lineupLouit Frères sits further up the premium end
Delouis Fils
Louit Frères
42
brand power
15
14
products
3
5
categories
2
9
subcategories
3
7
grocers
3
$8.09
avg price
$4.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delouis Fils▭ Louit Frères
Distribution · 30% of score29·13
D
L
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delouis Fils
only Louit Frères
no top category Delouis Fils doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delouis Fils · 6
only Louit Frères · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delouis Fils · Louit Frères
