Devour vs Rao's · Bay Area shelf head-to-head
Devour and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Devour
Rao's
28
brand power
66
10
products
79
2
categories
6
2
subcategories
16
5
grocers
21
46.0¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Devour▭ Rao's
Distribution · 30% of score21·88
D
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Devour
no top category Rao's doesn’t also play in.
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Devour · 0
no exclusive doors — everywhere Devour is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Devour · Rao's
