Dewafelbakkers vs Golden · Bay Area shelf head-to-head
Dewafelbakkers and Golden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden carries more Brand PowerGolden is in more Bay Area grocers
Dewafelbakkers
Golden
19
brand power
34
5
products
7
1
categories
4
1
subcategories
5
4
grocers
6
$6.74
avg price
$9.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dewafelbakkers▭ Golden
Distribution · 30% of score17·25
D
G
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dewafelbakkers
no top category Golden doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dewafelbakkers · Golden
