Dewafelbakkers vs Pasquier · Bay Area shelf head-to-head
Dewafelbakkers and Pasquier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier carries more Brand PowerPasquier is in more Bay Area grocersPasquier fields the deeper lineup
Dewafelbakkers
Pasquier
19
brand power
49
5
products
20
1
categories
7
1
subcategories
9
4
grocers
12
$6.74
avg price
$9.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dewafelbakkers▭ Pasquier
Distribution · 30% of score17·50
D
P
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dewafelbakkers
no top category Pasquier doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dewafelbakkers · Pasquier
