Di Fara vs Vicolo · Bay Area shelf head-to-head
Di Fara and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Di Fara
Vicolo
12
brand power
58
4
products
30
1
categories
4
2
subcategories
6
1
grocers
19
$9.99
avg price
$11.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Fara▭ Vicolo
Distribution · 30% of score4·79
D
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Fara
no top category Vicolo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Fara · Vicolo