Di Stefano vs Tillamook · Bay Area shelf head-to-head
Di Stefano and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupDi Stefano sits further up the premium end
Di Stefano
Tillamook
32
brand power
67
11
products
127
1
categories
6
3
subcategories
21
12
grocers
20
$1.07
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Stefano▭ Tillamook
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Stefano
no top category Tillamook doesn’t also play in.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Di Stefano · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Stefano · Tillamook
