Diet Coke vs Zevia · Bay Area shelf head-to-head
Diet Coke and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerDiet Coke is in more Bay Area grocersZevia fields the deeper lineupDiet Coke sits further up the premium end
Diet Coke
Zevia
40
brand power
48
16
products
51
1
categories
4
1
subcategories
9
15
grocers
10
42.6¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diet Coke▭ Zevia
Distribution · 30% of score63·42
D
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diet Coke
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diet Coke · Zevia
