Diet Pepsi vs Zevia · Bay Area shelf head-to-head
Diet Pepsi and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
Diet Pepsi
Zevia
17
brand power
48
6
products
51
1
categories
4
1
subcategories
9
7
grocers
10
10.0¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diet Pepsi▭ Zevia
Distribution · 30% of score29·42
D
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diet Pepsi
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diet Pepsi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diet Pepsi · Zevia
