Dietz & Watson vs Fermín · Bay Area shelf head-to-head
Dietz & Watson and Fermín, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson carries more Brand PowerDietz & Watson is in more Bay Area grocersDietz & Watson fields the deeper lineup
Dietz & Watson
Fermín
46
brand power
29
48
products
7
7
categories
3
16
subcategories
3
8
grocers
1
$8.42
avg price
$21.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dietz & Watson▭ Fermín
Distribution · 30% of score33·4
F
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dietz & Watson
only Fermín
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dietz & Watson · 7
only Fermín · 0
no exclusive doors — everywhere Fermín is, Dietz & Watson is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dietz & Watson · Fermín
