Distributed Consumables vs Filthy · Bay Area shelf head-to-head
Distributed Consumables and Filthy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Distributed Consumables carries more Brand PowerDistributed Consumables is in more Bay Area grocersDistributed Consumables fields the deeper lineup
Distributed Consumables
Filthy
38
brand power
32
13
products
10
8
categories
5
10
grocers
4
$1.14
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Distributed Consumables▭ Filthy
Distribution · 30% of score42·17
D
F
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Distributed Consumables
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Distributed Consumables · 7
only Filthy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Distributed Consumables · Filthy
