Divine Organics vs Mauna Loa · Bay Area shelf head-to-head
Divine Organics and Mauna Loa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics carries more Brand PowerMauna Loa is in more Bay Area grocersDivine Organics fields the deeper lineupMauna Loa sits further up the premium end
Divine Organics
Mauna Loa
33
brand power
23
23
products
7
11
categories
2
14
subcategories
3
3
grocers
8
$3.78
price per oz
$2.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divine Organics▭ Mauna Loa
Distribution · 30% of score13·33
M
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divine Organics
only Mauna Loa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Divine Organics · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divine Organics · Mauna Loa
