Divine Organics vs Nunaturals · Bay Area shelf head-to-head
Divine Organics and Nunaturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics carries more Brand PowerDivine Organics fields the deeper lineupNunaturals sits further up the premium end
Divine Organics
Nunaturals
33
brand power
17
23
products
4
11
categories
2
14
subcategories
2
3
grocers
3
$19.14
avg price
$22.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divine Organics▭ Nunaturals
Distribution · 30% of score13·13
N
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divine Organics
only Nunaturals
no top category Divine Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Divine Organics · 1
only Nunaturals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divine Organics · Nunaturals
