Dolcetto vs Back To Nature · Bay Area shelf head-to-head
Dolcetto and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineupDolcetto sits further up the premium end
Dolcetto
Back To Nature
37
brand power
55
19
products
32
3
categories
5
8
grocers
17
97.2¢
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolcetto▭ Back To Nature
Distribution · 30% of score33·71
D
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolcetto
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolcetto · 1
only Back To Nature · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolcetto · Back To Nature
