Dole vs Langers · Bay Area shelf head-to-head
Dole and Langers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerDole is in more Bay Area grocersDole fields the deeper lineup
Dole
Langers
65
brand power
23
68
products
23
7
categories
1
11
subcategories
9
14
grocers
6
15.6¢
price per fl oz
9.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole▭ Langers
Distribution · 30% of score58·25
L
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Langers
no top category Dole doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole · Langers
