Dole vs Ocean Spray · Bay Area shelf head-to-head
Dole and Ocean Spray, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerDole is in more Bay Area grocersDole fields the deeper lineupDole sits further up the premium end
Dole
Ocean Spray
65
brand power
50
68
products
56
7
categories
3
11
subcategories
6
14
grocers
13
15.6¢
price per fl oz
10.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole▭ Ocean Spray
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ocean Spray
no top category Dole doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole · Ocean Spray
