Dole vs R.w. Knudsen Family · Bay Area shelf head-to-head
Dole and R.w. Knudsen Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersDole fields the deeper lineupR.w. Knudsen Family sits further up the premium end
Dole
R.w. Knudsen Family
65
brand power
59
68
products
46
7
categories
3
11
subcategories
15
14
grocers
20
15.6¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole▭ R.w. Knudsen Family
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole · R.w. Knudsen Family
