Dolores vs Wild Planet · Bay Area shelf head-to-head
Dolores and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineup
Dolores
Wild Planet
0
brand power
59
2
products
38
1
categories
6
1
subcategories
7
1
grocers
18
$3.39
avg price
$7.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolores▭ Wild Planet
Distribution · 30% of score4·75
D
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolores
no top category Wild Planet doesn’t also play in.
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolores · 0
no exclusive doors — everywhere Dolores is, Wild Planet is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolores · Wild Planet