Don Bruno vs Colavita · Bay Area shelf head-to-head
Don Bruno and Colavita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colavita carries more Brand PowerColavita is in more Bay Area grocersColavita fields the deeper lineupDon Bruno sits further up the premium end
Don Bruno
Colavita
15
brand power
32
2
products
15
1
categories
5
1
subcategories
7
5
grocers
9
75.0¢
price per fl oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Bruno▭ Colavita
Distribution · 30% of score21·38
D
C
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Bruno
no top category Colavita doesn’t also play in.
only Colavita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Bruno · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Bruno · Colavita