Donna’s Tamales vs Alicias Tamales Los Mayas · Bay Area shelf head-to-head
Donna’s Tamales and Alicias Tamales Los Mayas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Donna’s Tamales
no top category Alicias Tamales Los Mayas doesn’t also play in.
only Alicias Tamales Los Mayas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Donna’s Tamales is, Alicias Tamales Los Mayas is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Donna’s Tamales · Alicias Tamales Los Mayas