Dove vs Good Humor · Bay Area shelf head-to-head
Dove and Good Humor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Dove
Good Humor
45
brand power
16
25
products
3
6
categories
1
7
subcategories
1
11
grocers
6
79.6¢
price per fl oz
62.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Good Humor
Distribution · 30% of score46·25
G
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Humor
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Humor · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Good Humor
