Dove vs Humble Brands · Bay Area shelf head-to-head
Dove and Humble Brands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove is in more Bay Area grocersHumble Brands fields the deeper lineup
Dove
Humble Brands
45
brand power
45
25
products
36
6
categories
3
7
subcategories
3
11
grocers
4
$2.84
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Humble Brands
Distribution · 30% of score46·17
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care8 vs 3 SKUs
1% of shelf
only Dove
only Humble Brands
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Humble Brands
