Dove vs Old Spice · Bay Area shelf head-to-head
Dove and Old Spice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Dove
Old Spice
45
brand power
25
25
products
7
6
categories
2
7
subcategories
2
11
grocers
4
$2.84
price per oz
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Old Spice
Distribution · 30% of score46·17
O
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dove
only Old Spice
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Old Spice
