Dove vs Twix · Bay Area shelf head-to-head
Dove and Twix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerTwix is in more Bay Area grocersDove fields the deeper lineupDove sits further up the premium end
Dove
Twix
45
brand power
33
25
products
10
6
categories
3
7
subcategories
3
11
grocers
12
79.6¢
price per fl oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Twix
Distribution · 30% of score46·50
T
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Twix
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twix · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Twix
