Dr. Hauschka vs Soothing Touch · Bay Area shelf head-to-head
Dr. Hauschka and Soothing Touch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Hauschka carries more Brand PowerSoothing Touch is in more Bay Area grocersDr. Hauschka fields the deeper lineupDr. Hauschka sits further up the premium end
Dr. Hauschka
Soothing Touch
46
brand power
38
40
products
17
7
categories
3
13
subcategories
5
1
grocers
2
$25.67
price per fl oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Hauschka▭ Soothing Touch
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care12 vs 6 SKUs
2% of shelf
only Dr. Hauschka
only Soothing Touch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Hauschka · 0
no exclusive doors — everywhere Dr. Hauschka is, Soothing Touch is too.
only Soothing Touch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Hauschka · Soothing Touch
