Dr. Kellyann vs FOND Bone Broth · Bay Area shelf head-to-head
Dr. Kellyann and FOND Bone Broth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
FOND Bone Broth carries more Brand PowerDr. Kellyann is in more Bay Area grocersFOND Bone Broth fields the deeper lineup
Dr. Kellyann
FOND Bone Broth
34
brand power
44
13
products
27
2
categories
4
5
grocers
1
$10.12
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Kellyann▭ FOND Bone Broth
Distribution · 30% of score21·4
F
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Kellyann
only FOND Bone Broth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Kellyann · 4
only FOND Bone Broth · 0
no exclusive doors — everywhere FOND Bone Broth is, Dr. Kellyann is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Kellyann · FOND Bone Broth
