Dsd Merchandisers vs Microjoy · Bay Area shelf head-to-head
Dsd Merchandisers and Microjoy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupMicrojoy sits further up the premium end
Dsd Merchandisers
Microjoy
49
brand power
13
61
products
2
11
categories
1
27
subcategories
2
4
grocers
1
$10.00
avg price
$8.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Microjoy
Distribution · 30% of score17·4
M
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Microjoy
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
only Microjoy · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Microjoy