Ducktrap River Of Maine vs Gerard & Dominique Seafoods · Bay Area shelf head-to-head
Ducktrap River Of Maine and Gerard & Dominique Seafoods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ducktrap River Of Maine carries more Brand PowerDucktrap River Of Maine is in more Bay Area grocersDucktrap River Of Maine fields the deeper lineupGerard & Dominique Seafoods sits further up the premium end
Ducktrap River Of Maine
Gerard & Dominique Seafoods
32
brand power
16
9
products
3
2
categories
2
3
subcategories
2
11
grocers
4
$2.31
price per oz
$4.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ducktrap River Of Maine▭ Gerard & Dominique Seafoods
Distribution · 30% of score46·17
G
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ducktrap River Of Maine
only Gerard & Dominique Seafoods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ducktrap River Of Maine · Gerard & Dominique Seafoods
