E. Waldo Ward & Son vs Bonne Maman · Bay Area shelf head-to-head
E. Waldo Ward & Son and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
E. Waldo Ward & Son
Bonne Maman
0
brand power
69
8
products
49
3
categories
5
5
subcategories
10
2
grocers
20
$7.95
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ E. Waldo Ward & Son▭ Bonne Maman
Distribution · 30% of score8·83
E
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only E. Waldo Ward & Son
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only E. Waldo Ward & Son · 0
no exclusive doors — everywhere E. Waldo Ward & Son is, Bonne Maman is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: E. Waldo Ward & Son · Bonne Maman