Earth's Best vs Happy Baby Organics · Bay Area shelf head-to-head
Earth's Best and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics is in more Bay Area grocers
Earth's Best
Happy Baby Organics
55
brand power
57
37
products
39
9
categories
3
11
subcategories
3
13
grocers
15
$1.61
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Happy Baby Organics
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Formula2 vs 1 SKUs
5% of shelf
only Earth's Best
only Happy Baby Organics
no top category Earth's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth's Best · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Happy Baby Organics
