Earth's Best vs Peter Rabbit Organics · Bay Area shelf head-to-head
Earth's Best and Peter Rabbit Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Earth's Best
Peter Rabbit Organics
55
brand power
28
37
products
5
9
categories
2
11
subcategories
2
13
grocers
10
$1.61
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Peter Rabbit Organics
Distribution · 30% of score54·42
P
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth's Best
only Peter Rabbit Organics
no top category Earth's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Peter Rabbit Organics
