Earth's Best vs Serenity Kids · Bay Area shelf head-to-head
Earth's Best and Serenity Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids is in more Bay Area grocersEarth's Best fields the deeper lineupSerenity Kids sits further up the premium end
Earth's Best
Serenity Kids
55
brand power
56
37
products
33
9
categories
2
11
subcategories
2
13
grocers
18
$1.61
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ Serenity Kids
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks8 vs 3 SKUs
1% of shelf
only Earth's Best
only Serenity Kids
no top category Earth's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth's Best · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · Serenity Kids
