Earth's Best vs White Leaf Provisions Biodynamic · Bay Area shelf head-to-head
Earth's Best and White Leaf Provisions Biodynamic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupWhite Leaf Provisions Biodynamic sits further up the premium end
Earth's Best
White Leaf Provisions Biodynamic
55
brand power
41
37
products
15
9
categories
3
11
subcategories
3
13
grocers
12
$1.61
price per oz
91.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth's Best▭ White Leaf Provisions Biodynamic
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks8 vs 1 SKUs
1% of shelf
only Earth's Best
only White Leaf Provisions Biodynamic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth's Best · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth's Best · White Leaf Provisions Biodynamic
