Eat The Change vs Honeybee · Bay Area shelf head-to-head
Eat The Change and Honeybee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eat The Change is in more Bay Area grocersEat The Change fields the deeper lineup
Eat The Change
Honeybee
20
brand power
19
8
products
4
2
categories
3
5
subcategories
3
10
grocers
1
$3.34
avg price
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat The Change▭ Honeybee
Distribution · 30% of score42·4
E
H
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat The Change
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eat The Change · 9
only Honeybee · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat The Change · Honeybee