Eat The Change vs Just Ice Tea · Bay Area shelf head-to-head
Eat The Change and Just Ice Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersJust Ice Tea fields the deeper lineup
Eat The Change
Just Ice Tea
20
brand power
44
8
products
20
2
categories
1
5
subcategories
7
10
grocers
17
21.7¢
price per fl oz
21.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eat The Change▭ Just Ice Tea
Distribution · 30% of score42·71
E
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eat The Change
only Just Ice Tea
no top category Eat The Change doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eat The Change · 1
only Just Ice Tea · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eat The Change · Just Ice Tea
