Eatpastry vs Sweet Loren's · Bay Area shelf head-to-head
Eatpastry and Sweet Loren's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Loren's carries more Brand PowerSweet Loren's is in more Bay Area grocersSweet Loren's fields the deeper lineupEatpastry sits further up the premium end
Eatpastry
Sweet Loren's
26
brand power
45
5
products
15
1
categories
4
5
grocers
8
72.8¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eatpastry▭ Sweet Loren's
Distribution · 30% of score21·33
E
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eatpastry
no top category Sweet Loren's doesn’t also play in.
only Sweet Loren's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eatpastry · Sweet Loren's
