Eco-dent vs David · Bay Area shelf head-to-head
Eco-dent and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupEco-dent sits further up the premium end
Eco-dent
David
26
brand power
61
7
products
26
2
categories
8
3
subcategories
11
4
grocers
17
$4.24
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eco-dent▭ David
Distribution · 30% of score17·71
E
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste3 vs 4 SKUs
E
2% of shelf
only Eco-dent
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eco-dent · 0
no exclusive doors — everywhere Eco-dent is, David is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eco-dent · David
