Ecopawz vs Portland Pet Food · Bay Area shelf head-to-head
Ecopawz and Portland Pet Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portland Pet Food carries more Brand PowerPortland Pet Food is in more Bay Area grocersPortland Pet Food fields the deeper lineup
Ecopawz
Portland Pet Food
16
brand power
39
5
products
13
2
categories
3
1
grocers
13
$4.17
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ecopawz▭ Portland Pet Food
Distribution · 30% of score4·54
E
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ecopawz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ecopawz · 0
no exclusive doors — everywhere Ecopawz is, Portland Pet Food is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ecopawz · Portland Pet Food
