Lining them up…
Edison and Edison Grain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Edison Grain doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Edison is, Edison Grain is too.
no exclusive doors — everywhere Edison Grain is, Edison is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edison · Edison Grain
2 products in the catalog·34 products in the catalog
spans 2 categories·spans 10 categories · 23 subcategories
~0% average share on the shelves it competes on·~2% average share on the shelves it competes on