Edward & Sons vs Fattoria Italia · Bay Area shelf head-to-head
Edward & Sons and Fattoria Italia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupFattoria Italia sits further up the premium end
Edward & Sons
Fattoria Italia
57
brand power
13
26
products
3
11
categories
1
16
grocers
1
$1.30
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edward & Sons▭ Fattoria Italia
Distribution · 30% of score67·4
F
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edward & Sons
only Fattoria Italia
no top category Edward & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edward & Sons · Fattoria Italia