Edward & Sons vs Lentiful · Bay Area shelf head-to-head
Edward & Sons and Lentiful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupLentiful sits further up the premium end
Edward & Sons
Lentiful
57
brand power
23
26
products
6
11
categories
3
16
grocers
2
$1.30
price per oz
$2.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edward & Sons▭ Lentiful
Distribution · 30% of score67·8
L
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edward & Sons
only Lentiful
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edward & Sons · Lentiful