Edward & Sons vs Pho’nomenal Bowls · Bay Area shelf head-to-head
Edward & Sons and Pho’nomenal Bowls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edward & Sons carries more Brand PowerEdward & Sons is in more Bay Area grocersEdward & Sons fields the deeper lineupPho’nomenal Bowls sits further up the premium end
Edward & Sons
Pho’nomenal Bowls
57
brand power
15
26
products
3
11
categories
2
16
grocers
3
$1.30
price per oz
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edward & Sons▭ Pho’nomenal Bowls
Distribution · 30% of score67·13
P
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edward & Sons
only Pho’nomenal Bowls
no top category Edward & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edward & Sons · Pho’nomenal Bowls