Eel River vs Stemple Creek Ranch · Bay Area shelf head-to-head
Eel River and Stemple Creek Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stemple Creek Ranch carries more Brand PowerStemple Creek Ranch fields the deeper lineupStemple Creek Ranch sits further up the premium end
Eel River
Stemple Creek Ranch
19
brand power
38
5
products
11
3
categories
4
4
subcategories
6
4
grocers
4
$15.18
avg price
$14.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eel River▭ Stemple Creek Ranch
Distribution · 30% of score17·17
E
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eel River
only Stemple Creek Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eel River · 3
only Stemple Creek Ranch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eel River · Stemple Creek Ranch