Egglife vs Miracle Noodle · Bay Area shelf head-to-head
Egglife and Miracle Noodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle is in more Bay Area grocersMiracle Noodle fields the deeper lineupEgglife sits further up the premium end
Egglife
Miracle Noodle
41
brand power
41
7
products
15
3
categories
4
8
grocers
10
$1.19
price per oz
96.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Egglife▭ Miracle Noodle
Distribution · 30% of score33·42
E
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Egglife
only Miracle Noodle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Egglife · 4
only Miracle Noodle · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Egglife · Miracle Noodle
