Ekone vs Cole’s · Bay Area shelf head-to-head
Ekone and Cole’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cole’s is in more Bay Area grocersEkone fields the deeper lineupEkone sits further up the premium end
Ekone
Cole’s
29
brand power
31
10
products
7
2
categories
4
5
subcategories
5
7
grocers
8
$5.49
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ekone▭ Cole’s
Distribution · 30% of score29·33
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood2 vs 1 SKUs
<1% of shelf
only Ekone
no top category Cole’s doesn’t also play in.
only Cole’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ekone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ekone · Cole’s