Ekone vs Fishwife · Bay Area shelf head-to-head
Ekone and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineupEkone sits further up the premium end
Ekone
Fishwife
29
brand power
54
10
products
28
2
categories
3
5
subcategories
6
7
grocers
15
$5.49
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ekone▭ Fishwife
Distribution · 30% of score29·63
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood2 vs 3 SKUs
only Ekone
no top category Fishwife doesn’t also play in.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ekone · 2
only Fishwife · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ekone · Fishwife
