El Guapo® vs Melissa's · Bay Area shelf head-to-head
El Guapo® and Melissa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melissa's carries more Brand PowerMelissa's is in more Bay Area grocersMelissa's fields the deeper lineupMelissa's sits further up the premium end
El Guapo®
Melissa's
29
brand power
64
23
products
68
2
categories
20
4
grocers
8
$3.69
avg price
$7.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Guapo®▭ Melissa's
Distribution · 30% of score17·33
E
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Guapo®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Guapo® · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Guapo® · Melissa's
